STUDY REPORT ON THE TITLE
" COMPARITIVE RESEARCH OF HYUNDAI SANTRO”
SUPERVISING PROFESSOR PROF. PIALI HALDER PREPARED BY HIMANSHU SINGHAL PGDBM 2006-08 2K62A17 Email Identity: [email protected] co. in
ASIA PACIFIC START OF MANAGEMENT 3- 4 INSTITUTIONAL REGION, JASOLA, FRESH DELHI. Acknowledgement I take this opportunity to exhibit our profound sense of gratitude to our respected mam, Ms. Piali Halder, intended for the beneficial guidance, enthusiastic interest and helpful criticism, during the project work. I might also like to extend our thanks to Mr. Anmol Juneja of Maruti Suzuki for featuring all the necessary help and support. Mr. Arvind Saurabh, Hyundai Motors Ltd was also kind enough to provide us with valuable insights in the task. Mr. Bakshi of Orde Motors has also been a great help in understanding the device of researching the market. Last but not the least I want to thank our friends, instructing and non-teaching staff yet others who have straight and indirectly helped inside the successful completing the project
Index • Car Industry • Sales Tendency of Cars In India • Hyundai – Company Profile • Literature Assessment • Santro Xing u Pricing Technique o Place o Advertising • STP FOREX – Hyundai • Researching the market • Competitors • Summary • Bibliography • Appendix 4 4 5 11-13 14-18
19 20 -- 32 33- 39 40-42 43 44-45
When there is one big market that is forcing the global auto dominant to think small , and it is India. Until recently, all the world's auto-manufacturers likely to create accomplishment out of their mid- size products The Indian car industry to be sure today is relatively recent in origins. Except the ambassador and the Premiere Padmini's there was clearly not much moving around with a great Indian Label. As a result of the liberalization the capacity of car production has increased substantially within the last four years and is anticipated to grow manifold in the coming years. The Indian car industry can be classified based on the price of the automobile: Those automaker and vehicle marketers having their business in India have to understand the mindset of Indian customers buying vehicles. " Auto manufacturers are to think globally and act locally” Indian buyers can buy brought in cars nevertheless obviously they should drive on Indian highways. The factors that have dropped the revenue of car industry in India are the increase in disposable income with the people. The other major driver of growth is the easy availability of automobile finance. The rise in competition in this market has led to decline in equated monthly installments (EMI), the increased period, decline in interest rates in retail financial in general and auto finance area. four
The automobile plan of the American indian Government has additionally proved to be a major factor in the growth of sales. With steep decrease in excise duty India is usually on the path to end up being hub for small automobiles.
Sales trend of cars in India
900 000 800 000 700 000 six hundred 000 five-hundred 000 400 000 three hundred thousand 200 500 100 1000 99 00 0 1 0 two 0 several 0 four -2 zero 2 zero 0 9 0 0 0 0 0 -2 05
3 a couple of 0 zero
on the lookout for
There has been a continuing rise in someone buy of cars. The Indian car sector is on the way up with the sales reaching 8, twenty, 000 devices approx compared to 7, 00, 000 this past year.
Hyundai Motors India Limited " I believe the fact that primary reason behind HMIL's success is that we never allowed ourselves being complacent. I was continuously improvising at the market, taking yourself head on competition. " -- YS Betty, former Taking care of Director, Hyundai Motors India Limited Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the 2nd largest plus the fastest developing car producer in India. HMIL currently markets 35 variants of passenger cars in six portions namely- the Santro in the B portion, Getz inside the B+ portion, the Highlight and Verna in the C segment,...
Bibliography: Marketing Managing – Philip Kotler and Keller Marketing Research – Aaker Kumar Dey Websites: Hyundaimotorindia. com Santroxing. com Indianinfoline. com Hindubusinessline. com Autoindia. com Magazine: AutoIndia Business World Overdrive Auto Car 4 P's of marketing Newspaper publishers: The Monetary Times The Financial Communicate
Appendix Questionnaire 1 ) Which car do you own? Santro Xing WagonR Tata Arata Fiat Templete
2 . Precisely what is main reason for having a car? Necessity Comfort Comfort
a few. Are you pleased with the driving a car convenience and other features of car? Yes/No 4. Do you think Hyundai cars are satisfactory and reasonably priced? Yes/No 5. Will you be satisfied with after sales service from the car organization? Yes/No six. Would you purchase Hyundai at a later date? Yes/No six. How would you come to know regarding Xing? Car Magazine_________________________________________ Newspapers____________________________________________ TV advertisement_______________________________________ Word of Mouth_________________________________________
Please provide your name and address: Subject: Mr. /Mrs. /Ms. ____________________ Telephone no . _________________ Brand ______________________________________________ Address_____________________________________________